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Earnest Insights


Comparing 2017 to 2016, Earnest data reveals the following insights over the two weeks after Thanksgiving
(Nov. 23 - Dec. 06, 2017):


• Across Amazon, Best Buy, Target and Walmart, Amazon gained the most market share (+2.5%) followed by Best Buy (+0.1% market share). Walmart lost 1.9% market share and Target lost 0.7% market share. 

 

• Across six department stores, Kohl’s gained the most market share (+1.5%) and Macy’s lost the most market share (-1.5%).

• Across department stores and big box retailers, Dillard’s was the only merchant that did not see an increase in online sales as percentage of total sales.

 

Periods of comparison: November 23rd – December 6th 2017 vs November 24th – December 7th 2016.
Note: We do not control for store openings/closures or acquisitions.

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YoY Panel Sales Growth for the Two Weeks After Thanksgiving
Market Share for the Two Weeks After Thanksgiving
Periods of comparison: November 23rd – December 6th 2017 vs November 24th – December 7th 2016.
Note: We do not control for store openings/closures or acquisitions.
Market Share for the Two Weeks After Thanksgiving for Online Sales
Periods of comparison: November 23rd – December 6th 2017 vs November 24th – December 7th 2016.
Note: We do not control for store openings/closures or acquisitions.

Market Share for Two Weeks After Thanksgiving

Periods of comparison: November 23rd – December 6th 2017 vs November 24th – December 7th 2016.
Note: We do not control for store openings/closures or acquisitions.

Penetration of Online into Total Sales for the Two Weeks After Thanksgiving

Periods of comparison: November 23rd – December 6th 2017 vs November 24th – December 7th 2016.
Note: We do not control for store openings/closures or acquisitions.

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