How competitive is Chewy in the pets market?
Ahead of its IPO, we analyzed the credit and debit card records of millions of anonymous U.S. consumers to look at Chewy's Market Share, Customer Retention and Customer Lifetime Value Relative to Competitors.
Since the PetSmart acquisition in mid-2017, Chewy has taken ~15% market share from its competitors; 10% from PetSmart (its acquirer) and ~5% from Petco.
Chewy’s newly acquired customers exhibit higher retention than earlier cohorts (top chart) and slightly higher cumulative spend than earlier cohorts (bottom chart).
Retention and Customer Lifetime Value of Chewy Annual Cohorts
Looking at the 1Q16 cohort of first-time shoppers at Chewy and each of its competitors, the average cumulative spend of a Chewy customer after three years of shopping at Chewy is more than its three competitors combined.
Cumulative Lifetime Spend per Customer, 1Q16
Near real-time insight into the performance of companies and segments within the consumer economy. Track sales, average ticket, transaction and membership growth across hundreds of companies.
competitive intelligence & consumer insights
The underlying competitive, geographic, and customer dynamics driving consumer behavior. Track customer full-wallet spend, customer migration and metrics at the merchant level.